I chose Detroit’s WMUZ 103.5 fm (“The Light”) as the station I listen to the most. It is a Christian broadcasting station and it plays uplifting and encouraging songs. I like this music because no matter what, whether I had a bad day or not, it relaxes me and brings me back to another level of joy in my life. It helps me realize that my problems are so minor compared to some of the things that go on in this world and that I should be grateful to all of the things I do have, like my family, friends, church, and God. The target audiences for the station are new and old Christians, young and old. It has messages for all ages. The morning hosts even call eight year olds to wish them a happy birthday, and ask for their input on a favorite song of theirs, as well as up to 80 year olds. It is a strong family oriented radio station. Therefore, in general, the target audience are families.
The ads on WMUZ promote Christian businesses and Doctors, ranging from auto dealerships to eye doctors, chiropractors, marriage counselors, and the like, all of which give WMUZ listeners discounts for being part of the audience. The station brings weather forecasts, world news – politics and controversial issues all from a Christian perspective. One of the debaters brings authors and scientists on the show, non-Christian or Christian, and have talks about certain topics. Overall, it is my favorite radio station, and it has a Christian slant to it. It really has been an encouraging radio station for me this year, being my first year in college.
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2 comments:
I think that's cool that Christian's have their own station to enjoy. It seems like it would be a great outlet for the Christian community.
"The ads on WMUZ promote Christian businesses and Doctors, ranging from auto dealerships to eye doctors, chiropractors, marriage counselors, and the like, all of which give WMUZ listeners discounts for being part of the audience."
I have to admit that I find this fascinating.
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